Profile
Creative technologist working across generative AI, design systems, prototyping, and creative workflows. I design the structures and tools that help teams move from ambiguity to repeatable creative output. My work spans hands-on experimentation through enterprise-scale implementation.
Experience
GE HealthCare
Lead Experience Strategist — AI Creative Systems & Workflow Design
- Lead creative AI systems work across brand, marketing, UX, and digital teams, designing the structures that help people move from unclear requests to usable creative direction.
- Shape internal AI-enabled creative workflows by defining what stays human, what can be assisted, where review belongs, and how outputs move toward production.
- Design reusable systems across brand intelligence, campaign development, creative briefs, presentation workflows, knowledge retrieval, and AI-assisted content generation.
- Translate creative intent, brand standards, governance needs, and technical constraints into prototype behavior, tool requirements, and scalable workflow patterns.
- Develop AI-enabled prototypes, workflow maps, prompt systems, knowledge structures, strategy narratives, and executive-facing materials that make emerging capabilities easier to understand and adopt.
- Align global brand, responsible AI, digital, communications, marketing, UX, and engineering partners around practical paths for turning AI ideas into usable enterprise capabilities.
- Lead enterprise web experience strategy across UX, content systems, analytics, stakeholder alignment, and design execution.
University Health System
Digital Marketing Manager / Front-End Design
- Led digital marketing, web experience, and creative production across website, social, email, SMS, client portals, internal tools, and campaign communications.
- Built and maintained web experiences while owning front-end execution, content updates, UX improvements, analytics, reporting, and digital strategy.
- Managed campaign production across digital, print, out-of-home, commercial production, and agency partnerships from concept through execution.
- Led website migration and campaign delivery efforts, coordinating stakeholders, vendors, creative teams, technical partners, approvals, and timelines.
- Owned performance reporting across campaign, website, email, social, SMS, and audience engagement channels to guide optimization and decision-making.
- Built the foundation for later AI and enterprise systems work by combining brand, design, marketing operations, analytics, front-end development, and cross-functional leadership.
Selected Work
Recognition
ElevenLabs Worldwide Hackathon
2nd Place, AustinView entry
ElevenLabs Worldwide Hackathon — 2nd Place, AustinView entry
Creative Ladder Rising Leaders Academy
Selected Cohort Member · 2025
Creative Ladder Rising Leaders Academy — Selected Cohort Member · 2025
Skills
Creative Direction & Visual Systems
Worldbuilding · Concept development · Visual systems · Campaign direction · Art direction translation · Creative critique · Brand storytelling
Creative AI & Generative Workflows
Generative AI workflows · Visual AI · Prompt systems · Human-directed AI · Model evaluation · Iteration systems · Production-ready AI outputs
Design & Prototyping
Figma · v0 · React / Next.js · Rapid prototyping · Interface design · Interaction concepts · Design systems
Workflow & Systems Design
Workflow architecture · Creative operations · Knowledge systems · Reusable AI capabilities · Governance-aware pilots · AI adoption · Cross-functional enablement
Brand, Web & Digital Experience
Brand systems · Web experience strategy · Content strategy · Campaign production · Analytics · Experimentation · Stakeholder alignment
Tools
Figma · Midjourney · Flora · Claude · ChatGPT · v0 · ElevenLabs · Miro · GitHub
Education
MBA — Texas A&M University–San Antonio
BS — University of Texas at San Antonio
Selected Training
Creative AI workflow and human-directed visual AI training
Leadership development for emerging leaders in creativity, culture, and innovation
Generative AI business strategy, workflow integration, technical application, and prompt systems